WHAT IS IT?
The new spring/summer 2016 womenswear collection of Louis Vuitton introduce a very special and ‘different’ model for this new assortiment by giving it the first gender-fluid look. The boy Jaden Smith, an American actor, rapper and son of actor Will Smith, starred in the womenswear campaign wearing rugged womens clothes.
WHY WOULD LOUIS VUITTON DO THIS?
The French fashion designer Nicolas Ghesquière, who is currently the director of the house of Louis Vuitton wants to make the major fashion brand as attrative as possible to Generation Z, the people who were grown up with the internet. Before the campaign Jaden had already worn women’s clothing. Pictures followed and the internet blew up. Because of his previously gender neutral style it was a natural move for the rapper to star in the Louis Vuitton womenswear campaign.
WHY IS IT COOL?
Since the idea of a boy in a dress has become more widely welcomed there has started a shift in recent style and the acceptance of incompatible genders. The division of standard roles are being crumbled and this transformation in masculinity will continue. It seems that the identity of the wearer is starting to have less to do with being a man or a woman, it’s about what you wear. Because Jaden Smith is also one of Generation Z, he perfectly represents the generation itself and makes a change in the fashion codes and the social norms.
WILL THERE BE A REACTION AGAINST THE CAMPAIGN?
The introduction of a boy in a womenswear campaign will induce and further a big fashion discussion about gender and the propriety of men wearing clothes for women. Who made all these rules and why are we all following them blindly?
WILL THIS HAVE AN AFFECT ON OUR SOCIETY?
This subject is part of the megatrend individualization, because due to this campaign people and society will start acceptating different self images. People will have the courage to be themselves.