WHAT IS THIS RECEIPT?
A receipt that provides nutritional data about your purchase. Designer Hayden Peek recently came up with this new concept for groceries on the receipts, the simple graphic nutritional info will be printed on the bottom. This receipt is just like a traffic light system, there are five color-coded labels; calories, sugar, fat, saturated fat and salt. Each label is colored in either green, amber or red. Green indicates the food has low amounts, amber indicates medium amounts and red indicates high amounts. Through these results the shopper could change his food habits if there is a lot of red. However, this doesn’t mean that if you buy very little produce, every box is green. The nutritional data changes according to the amount of food you buy.
WHY DID HAYDEN PEEK PROPOSE THIS CONCEPT?
Peek assures that supermarkets can absolve the problem of obesity by using this new technique. The World Health Organization concludes that 64 percent of women and 74 percent of men will be overweight or obese in the United Kingdom by 2030. This perspective is alarming and must be combated. Although there a lot of people trying to be healthy, for example through public health programmes and apps, according to Peek these things don’t have any effect because the right information is given in the wrong place.
WHY IS IT COOL?
Because the method is very simple, people with busy lives will not have to waste their time by looking for the nutritional data themselves. This resource isn’t a part of everyday life, but visualizing and sharing the data will make it a part of everyday life. The data on the receipt will therefore satisfy the need of consumers. Moreover by giving important nutritional information about your purchase, supermarkets are getting more transparent. People are becoming more and more suspicious about products. Institutions and organizations should accept and follow the concept, so shoppers become aware of their situation.
HOW IS THIS POSSIBLE?
Through today’s technology this receipt can become a real part of everyday life. When the shopper purchases the products, the counter will calculate the receipt to give you a glance how healthy the food is.